Barbara Delollis | Media Relations | Marriott International
Company Expects to Sign 50 Select Brand Hotel Deals in North America in 2017 that Incorporate Prefabricated Rooms
In an industry first, Marriott International (NASDAQ: MAR) today unveiled a comprehensive expansion to its initiative to drive adoption of modular construction of hotels in North America. In addition, the company said it expects to sign 50 hotel deals in 2017 that incorporate prefabricated guestrooms or bathrooms – more than 10 percent of the Select Brand signings expected for the region this year.
“Construction is the next frontier for innovation, and modular is leading the way,” said Eric Jacobs, Marriott International’s Chief Development Officer of Select Brands, North America. The announcement was made at the company’s CONNECT conference – a meeting of Marriott hotel owners – in Los Angeles at the JW Marriott. More than 1,300 owners are expected to attend the conference, making it the largest in the company’s history. “By working with our pre-approved modular partners, owners can open hotels faster, put associates to work earlier and generate revenues sooner. It’s another example of Marriott’s focus on optimizing our partners’ return on investment.”